Mail Marketing
A few d A study conducted by Nielsen has found the effectiveness of postcard mail marketing (traditional custom envelope) to the memory and creating an emotional bond with consumers. Respondents prefer communication via postal mail to the e-mail communication, which pay less attention and consider more annoying. The study conducted in Germany and the United States has certified that consumers prefer and remember better advertising and direct mailings. The methodology of this research consisted of surveys of different groups of consumers to whom they sent different forms of correspondence. Traditional mail is the best results obtained in this study, to the detriment of that correspondence sent via e-mail, only 1 in 20 individuals was able to remember the contents of these. The respondents who received direct mail correspondence remember it much better this content, reaching a rate of 38.3% recall. Due to the fully digital world in which we live and Digital Response Group Cyberclik agency dedicated exclusively to interactive relationship marketing, has created a free downloadable eBook A program provider e-mail marketing effective, Sarbacán Software, presented a report on e-mailing marketing as it seeks to raise awareness among companies to adapt the email campaigns that are going to do to not end up being considered spam or junk mail and e-mails that one in six emails filtered as spam in fact are not. In 2010 a study was done by Microsoft indicating that 97% of emails sent through the month of August was adware, so most did not put the mailboxes because they were filtered by the spam. According to a report from Kaspersky that year, in the second quarter of the year has reached a lot of spam email through to 82.5% of spam. This demonstrates the importance of the spam but also demonstrates the need to get through the spam filter because as we see sometimes does not pass the filter. One of the main problems that have faced the email marketing campaigns is how to pass the spam filters and get to reading, but pass the spam filter is not the only guarantee that the email read. It is very important as far as possible using the own address that is sent with the advertising, unless it is made from a program. In any case you must use an email and indicate other, as this email probably end up in the junk box. Emails with attachments and pictures are more beautiful, but if there are avoided more likely to reach users. Also avoid the HTML language and links, which sometimes is necessary but can be avoided by putting links on writing mode without go directly to the page. The format should be simple enough to not be detected as spam, you should not use many colors or fonts or too many pictures. The images can be hosted on a server so that no weight to the email offer. If you send multiple emails in a short period of time, not only did not pass the spam filter but the user may erase the subscription or as spam. At a minimum should be sent emails with 15 days apart, although it is advisable not to go once a month and whenever you have something important to tell. You must customize the email with the name of the person arriving, and interesting content that can help. Should be informed not only send advertising. Although there are certain words that may be of interest, one must bear in mind that spam filters have some words assigned by default to detect spam emails. You should choose the right words to avoid falling into the spam filter, in no case should use words that do not pass the filter but can capture user attention. The email should be consistent, because if it detects any inconsistencies in the language, such as using automatic translators or using emails that are made by default or similar formats can be detected as spam. It must provide a way to remove the subscription for sending newsletters to you may make use of it if you like. The maximum size of email should be 70 kb of weight, avoiding to get there. The less occupying less likely to be considered spam. In addition to customizing the message, you have to show that the email has asked the person (giving to see your subscription) and offering a clear message and interesting language tending to not be like any spam email. Besides all these tips you need to try many times to achieve the proper way to reach as many people as possible. For this, you need to track people who have actually received the email and has not gone to the junk box, people who buy the product or service or come to the page of the company. You've ever heard on the Naming, but what is it really? Naming When we talk, we talk about brand name, ie is the process of creating a brand name. Billing Software